Entrepreneur Looking for Technical Partner

Brilliant and elaborate viral Men Cramps campaign

Men suffering from menstrual cramps is a brilliant, elaborate and successful viral campaign that consisted of classified ads, a fake website complete with a fake "internal" file sharing network to convince visitors that the site is real, a documentary and many other elements.

A couple of points worth mentioning:

- The company succeeded in picking the right idea for their campaign. The concept of men cramps is sure to grab many people's attention (both men and women) and be worthy of sharing, questioning and blogging about.
- The campaign focused on building an audience and held off on introducing the product until several months into it!
- I have a feeling such a campaign was, or could be, relatively (compared to, let's say, TV ad media buying budgets) inexpensive.

I think these guys get it. Watch their great video about the campaign here: http://www.kirtgunn.com/2007/

Watch Zooomr founder work

Link: Zooomr | Mark III.

I am floored. Before it's too late go to http://beta.zooomr.com/ and you can watch the founder on his webcam. You can watch him work, you can watch him eat - it's PHENOMENAL. It's blowing my mind.

Once in a while he turns to the webcam and talks to his viewers and he's got quite a few, in the past few days it's stayed in the range of 100-130 viewers. Guess what - he's got our attention and I'm loving it.

I think it's a really powerful and personal way to engage people and I myself will probably use this technique in the future. Imagine being able to watch the founder of a website you're using real-time and possibly chat with this person. Personally, it takes a bit of courage to get over our sense of privacy. Even now, as I've started this blog, I'm trying to figure what boudaries - if any - I should have in writing this blog. My sense is that I'm most likely to give up on the whole privacy thing all together. It's too complicated and limiting to worry about what you can and cannot and should or should not say. I've never been great at lying and have always found it to be too much work.

Anyway, I'll start playing with my webcam and it's likely to go up soon :)

Kristopher, the Zoomr founder is using UStream.tv - here's the stream below: